Q-blog
Olympic Snowball Fight
2/3/2010During the Olympic games, from 13th of February until the 3rd of March, Qootia was present in Slovenia’s Olympic Village in Ljubljana – a fan space in the middle of the city with a big stage and a huge screen as its centerpiece.
In co-operation with Renderspace, we enhanced the Snowball Fight game we prepared for SiOL, Slovenia’s largest ISP provider and part of Telekom Slovenije group.
The interaction model was as simple as always – viewers called a seven digit number and were able to started interacting immediately, by pressing keys on their keypad. The same voice call was used as an opt-in mechanism to SiOL’s free mobile news club, through which SiOL notifies its members of special promotions and offers. Opt-out was offered immediately after the interaction was completed, but opt-out rates were very low.
Viewer engagement levels were great as we managed to fill out more than 95% of available game slots and generate engagements with a average of over 1 minute and 30 seconds, while game play time was limited to 1 minute and 15 seconds.
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It has been a winter full of snow in Europe and what better than a good snowball fight to have fun? Along with our friends from Renderspace, we prepared a snowball fight game for Slovenia’s largest ISP provider. The goal was to prove the effectiveness of Qootia in the user acquisition phase as part of a broader mobile marketing campaign.
We succeeded, filling out all game rounds with over 1 minute engagements (game time was 1 minute). In the following weeks Qootia is going to be part of the Olympic show on two major squares in Slovenia. Stay tuned for more material.
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M-Football
25/1/2010
- Image by tomazstolfa via Flickr
We were present at M-Football, a great event held up at the Emirates Stadium, home of Arsenal. The event focused on opportunities for mobile around football.
With superstar speakers such as Tomi Ahonen, Jonathan MacDonald and a mixed crowd varying from mobile marketing specialists, creative directors to mobile and web developers this was really the place to be for any football related digital business.
Qootia got mentioned in Tomi Ahonen’s presentation, and we had some very interesting chats with the attendees.
Finally we would like to congratulate James and Peter (from Camerjam) for the effort they put into the event. We certainly hope that there will be an M-Football 2.0.
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