Qootia

Olympic Snowball Fight

Tomaz — Tue, 02 Mar 2010 10:00:43 +0000

During the Olympic games, from 13th of February until the 3rd of March, Qootia was present in Slovenia’s Olympic Village in Ljubljana – a fan space in the middle of the city with a big stage and a huge screen as its centerpiece.

In co-operation with Renderspace, we enhanced the Snowball Fight game we prepared for SiOL, Slovenia’s largest ISP provider and part of Telekom Slovenije group.

The interaction model was as simple as always – viewers called a seven digit number and were able to started interacting immediately, by pressing keys on their keypad. The same voice call was used as an opt-in mechanism to SiOL’s free mobile news club, through which SiOL notifies its members of special promotions and offers. Opt-out was offered immediately after the interaction was completed, but opt-out rates were very low.

Viewer engagement levels were great as we managed to fill out more than 95% of available game slots and generate engagements with a average of over 1 minute and 30 seconds, while game play time was limited to 1 minute and 15 seconds.

Qootia at X-Plosion of Fun in Kranjska Gora

Tomaz — Fri, 12 Feb 2010 09:15:23 +0000

It has been a winter full of snow in Europe and what better than a good snowball fight to have fun? Along with our friends from Renderspace, we prepared a snowball fight game for Slovenia’s largest ISP provider. The goal was to prove the effectiveness of Qootia in the user acquisition phase as part of a broader mobile marketing campaign.

We succeeded, filling out all game rounds with over 1 minute engagements (game time was 1 minute). In the following weeks Qootia is going to be part of the Olympic show on two major squares in Slovenia. Stay tuned for more material.

M-Football

Tomaz — Mon, 25 Jan 2010 13:37:56 +0000

: Image by tomazstolfa via Flickr

We were present at M-Football, a great event held up at the Emirates Stadium, home of Arsenal. The event focused on opportunities for mobile around football.

With superstar speakers such as Tomi Ahonen, Jonathan MacDonald and a mixed crowd varying from mobile marketing specialists, creative directors to mobile and web developers this was really the place to be for any football related digital business.

Qootia got mentioned in Tomi Ahonen’s presentation, and we had some very interesting chats with the attendees.

Finally we would like to congratulate James and Peter (from Camerjam) for the effort they put into the event. We certainly hope that there will be an M-Football 2.0.

Meeting Tomi

Tomaz — Sat, 19 Dec 2009 10:01:02 +0000

: Image via Wikipedia

We were present at HP Communications World in Hamburg and we met one of the legends of the mobile industry: Tomi Ahonen. Tomi wrote several books (one better than the other) and some of his concepts are an inspiration for the Qootia team. We had a great discussion about our product and future perspectives. Tomi was positively impressed by the innovation done in Slovenia in general (MarandLab, 3fs, Zemanta…) and he took the time to write a blog post about his impressions of Qootia. Make sure you read it.

Last year we won the innovation award at the HP Comm World in Vienna – this year we showed our progress as we grew from a concept to several implementations. We will keep you updated as we go forward, since 2010 looks to be a great year for applying our ideas on the market. We can’t wait!

p.s.: we wish you all a very merry Christmas and a beautiful 2010

Among the Telco Superstars

Tomaz — Wed, 28 Oct 2009 16:31:46 +0000

We are extremely proud that we had the opportunity to give a lightning talk at the Emerging Communications Conference (@eCommConf) along with superstars like Martin Geddes from BT, Bob Frankston (inventor of VisiCalc) and Mark Rolston (from Frog Design) just to name a few.

We’ve got some great feedback and suggestions and we are happy that people see the potential in our product.